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A Visionary
Fashion Designer from Kerala, India
I am Sheeba Rahman, a passionate fashion designer from Ernakulam, Kerala, India. With years of experience in the fashion industry, I have worked as a costume designer in the South Indian film industry, contributing to movies, TV advertisements, and fashion shows. My journey in fashion began with a deep love for design and an aspiration to create timeless, elegant, and trendsetting styles.
Ten years ago, I started my textile wholesale business, originally known as "Shes", which has catered to bulk orders and helped build a strong foundation in the industry. As my vision grew, I expanded into retail fashion, launching my boutique to bring exclusive designs to customers.
A year ago, I took my business to the next level by launching "Brand NSHE", an online fashion platform that offers stylish and high-quality clothing. To make shopping easier and more accessible, I also introduced NSHE mobile applications on both the App Store and Play Store.
With a decade of expertise in fashion and wholesale, my goal is to establish NSHE as the No.1 fashion brand in India, setting new trends and providing customers with elegant, premium-quality designs. My passion, dedication, and commitment to excellence continue to drive me forward in the world of fashion.
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Sheeba Rahman

Meet Sheeba Rahman

Founder & Creative Head of NShe Designer Studio

A passionate fashion designer and entrepreneur from Ernakulam, Kerala, India, and the proud founder of NShe Designer Studio - a women's fashion brand that blends elegance, quality, and trendsetting style.

Sheeba Rahman in traditional wear
Sheeba Rahman professional photoSheeba Rahman professional photo

My Journey

My journey began over 15 years ago, when I opened my first boutique under the name "She's". What started as a small designer store soon expanded into a successful chain, serving women who appreciate grace and personalized fashion.

My deep interest in creativity led me to work as a costume designer in the South Indian film industry, particularly in Malayalam movies, TV commercials, and fashion shows. These experiences gave me strong exposure to design aesthetics, detail, and storytelling through fabric.

Alongside my boutiques, I started a wholesale and manufacturing unit, producing designer wear for various boutiques and wholesale stores across Kerala and beyond. I catered to bulk orders with a courier delivery network I established to make distribution faster and easier.

The Birth of Brand NSHe

With a vision to go beyond offline retail, I launched NSHe Designer Studio – my online clothing platform that offers premium, custom-made ethnic wear for women across India. To enhance accessibility, we also launched mobile apps on the App Store and Play Store.

At NSHe, we offer unstitched and ready-to-wear sets, made from carefully chosen fabrics with intricate detailing. Whether it's a festive kurta set or daily wear, each product is designed with love, quality, and craftsmanship.

Our Mission

To empower women by offering elegant, affordable, and high-quality designer wear through online and offline platforms, blending tradition with modern style.

Our Vision

To make NSHe Designer Studio the No.1 women's fashion brand in India and the UAE, driven by creativity, customer satisfaction, and uncompromising quality.